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The Concept.
The goal of this product is to create an uncomfortable design piece that defies all human factor rules.


Human Factors Challenged.
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Familiarity - this is a different shape and texture than a traditional dog bowl
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Error management - this design introduces more options for error through spills
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Capabilities - limited user capabilities
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Efficiency - inefficient clean up, may start to smell
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Consistency - this looks like a rug, however it’s function is very different from other rugs or dog bowls
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